Monday, March 9, 2009

The new AT font family

قلم گوید کہ من شاہ جہانم

The new AT font family
a family of 6 modern arabic fonts

A new family of Arabic fonts, consisting of 6 fonts based on two screen text fonts has been launched by ArabicTypography.com. The 6 fonts come in a nicely designed package that includes a poster, postcards, the CD with the fonts and an ancillary book with old Arabic commercial graphics.

The font family, designed by Tarek Atrissi, will be available for order soon on arabictypography.com. To make a pre-order please don't hesitate to contact us.

The text and images below display the six different fonts.

AT-20 and AT-16 are two fonts specially designed for use on small sizes on the screens [low resolution]. These two fonts comes in two heights, 20 pixels and 16 pixels. The 20 pixels height font is optimised for headers and headlines on the web and the 16 pixels height is for body text. Just like any screen fonts, these two fonts are built out of pixels or square dots that trick our eyes into recognizing pleasant smooth shape when seen in small size on low digital screens. Compared to other existing Arabic screen fonts, AT-16 and AT-20 are carefully designed with larger x-height and simplified forms, insuring a much better legibility in low resolution digital environment.

AT-Regular and AT-Light are two print fonts derived from the pixilated screen fonts. Because they are based on the pixel skeleton of AT-16 and AT-20, these two fonts insure legibility in very small small print size but work as well for headlines and as a display font.

AT-Blur and AT-Blur light are based as well on the pixel fonts and have a very contemporary overall look that truly suggest a modern font that reflect our time and age. The Blurry feel and the rough and imperfect forms give the feel of street graffiti's and make the fonts have a very particular character not seen previously in most Arabic fonts. These two fonts are a reflection of the street life, contemporary moods, and the underground culture of the Arab world.